The Business Operation Of China Will Fail Without Proper...

Our promotional campaigns will focus primarily on what we can offer the customer compared to the cable companies, satellite companies, and other streaming content companies. We will focus on the latest and freshest content available and our low monthly prices. Our global business operation in China will fail without proper marketing. Our marketing has to be successful in order for this operation to be successful as well. There are cultural and legal factors that might influence our promotional decisions. First, we want to be sure that we are appealing in the most cultural-friendly way possible in order to not come off as offensive. Also, we want to make sure our content has proper ratings and that we designate a section for underage viewers that can be controlled by parents. We want to also make sure we have the legal rights to all of our content that is available though our streaming sites and devices. There are many modes of communicating our service to customers. We could go through many media outlets including television, radio, the newspapers, magazines, and the Internet. The media outlets that we will be utilizing for our promotions in China will include television and the Internet. Since our service is all digital and available online, all of our marketing efforts should be placed into similar media outlets such as television firstly and then the Internet secondly. Our television advertisements will be very similar to those offered in the unitedShow MoreRelatedCase2 the Not-so-Wonderful World of Eurodisney1743 Words   |  7 PagesCase Analysis MKTG 650-6T1 Global Marketing Management Professor: Prof. Nicholas Name: Tim Date: 2/25/13 Case study: The Not-So-Wonderful World of EuroDisney Summary Euro Disney SCA formally launched its theme park to Europeans in April 1992 near river Marne, 20 miles East of Paris. It was the biggest and most lavish theme park that Walt Disney had built bigger than any of its Disney parks around the world. 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